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An entrepreneur’s take on the nuances and stages of new product development that will help you transform your ideas into successful products.
Developing a new product can be challenging, but with the right approach, it can be a successful endeavor. There are certain stages and nuances that entrepreneurs need to be aware of during this process. By taking these into account, you can bring your product idea to life.
In this blog, you will gain valuable insights about New Product Development including the stages of developing a new product, its benefits, best practices, and how you can successfully bring a new product to the market.
What is New Product Development?
New product development is the process of transforming an innovative new idea into a product that solves the underserved needs (or problems) of its target audience.
Let’s understand this with the help of an example. I was remodeling our office in 2020 and I was sick of those rolled-up sheets sent by our architect which needed four objects to hold them in place. I also needed to brainstorm with my co-CEO about the design and found that it would take twice as long to do everything as it would on a digital platform. Looking for a tech solution for this problem led me to the Hachi Infinite M1 Projector–a tool that every designer and architect must have! It is a portable projector that transforms my table into a huge touchscreen! It took me 15 minutes to brainstorm, annotate and send the design back to the architect instead of the usual five hours!
This innovative tech product helped me to save time, and energy and focus on the design bit instead of figuring out how to give my input to the architect without taking photos or having to visit him.
What is Product Development?
Product development relies on a validated PoC or a Proof of Concept and essentially creates a finalized version of the PoC. This product has already gone through the ideation and validation phase, and in the case of software, relies on standardized development processes to create a final product.
How is Product Development Different from New Product Development?
NPD is an activity where the feasibility of an idea has not established its potential adoption by customers. New Product Development or NPD is a set of iterative activities that create an innovative, new product:
- Ideation of a new product from the ground up
- Designing every aspect of this new product
- Validating it with key stakeholders and the target group
- Development of the MVP (or final product)
- Marketing the product
- Launching the product
Traditional Product Development or PD is the process of developing a product that already has a PoC. This process involves the following activities:
- Planning
- Designing
- Testing
- Development
- Deployment
- Maintenance
There is no room for iterative development here as the development teams only focus on creating validated products or recreating existing versions of them.
Why do Companies Require New Product Development?
There are two ways to launch a product in the market—the first is to find an existing product, figure out the pain points of its users and release a product that fixes them. The other is to use a radical new approach that meets the underserved needs of your potential customers—just like AirPods during a marathon.
New Product Development helps entrepreneurs to create innovative solutions for a problem. This helps bring an original product idea to the market and encourages innovation in their industry vertical.
Creating an Effective New Product Development Strategy
Most first-time entrepreneurs end up wasting time, money, and resources on ideas that might not make business sense or might not be what their customers need. Using an effective new product development strategy will help you to:
- Launch a well-designed and well-engineered product that meets your customers’ needs
- Price your product effectively and competitively
- Reduce your development costs and use resources efficiently
- Reduce the risk involved in new product development
In short, using a new product strategy will help you create a better product that your customers need (and will love).
Various Stages of New Product Development
-
Idea Generation
Also known as ideation, idea generation helps you change your existing product approach or envision an entirely new product. You can use creative thinking and brainstorming models such as SCAMPER (substitute, combine, adjust, modify, put to other uses, eliminate and reverse), 5 Whys, TRIZ, or Mind Mapping to identify if your idea makes sense. Additionally, this approach will help you shortlist the best ideas you have from the bunch.
-
Idea Evaluation
Idea evaluation helps you shortlist the one product idea with the highest chances of success. You can use techniques such as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out if your idea is worth it and makes sense for its target audience and your business.
-
Concept Definition
This phase helps you to better define your idea from a customer’s perspective. Your concept must define its intended perception by the target audience through user stories. Additionally, you must identify your focus group and figure out the positioning of your product in their mind.
-
Strategic Analysis
This stage helps you understand the viability of your idea and ascertain whether it makes business sense to pursue it. If an idea makes no business sense, there is no reason to waste resources building it.
-
Product Development and Testing
Once you’ve received a go-ahead from the strategy/business analysis team to transform your product idea into an actual product, your engineering teams take over to build you an MVP or a minimum viable product. An MVP is that version of a product that has enough features to attract early adopters and validates your product idea during the development cycle.
-
Market Testing
Market testing helps you to validate your product idea in the real world. You decide on effective methods of advertising, marketing, packaging, distribution, and sale of your product to your target audience.
-
Commercialization
Commercialization is an acceptance of your product’s viability and a go-ahead from your management to launch it in the market.
-
Product Launch
This stage involves substantial investments in creating an infrastructure for your product and kickstarting your product’s sales promotions and advertising campaigns.
Benefits of New Product Development
New Product Development offers several benefits to entrepreneurs. Here are the top 5 reasons why you must choose the New Product Development process to create a new product or improve your existing product:
-
Improved chances of success
The NPD process helps entrepreneurs make informed business decisions, boosting their chances of success with minimal risk.
-
Faster time to market
With the NPD approach, you quickly create an MVP after validation that gets to your customers faster. This is in contrast to a traditional product development process which relies on the availability of existing PoCs and follows a standardized software development process that takes time to complete.
-
Quickly validate the technical feasibility of the idea
Using the MVP approach and the first five stages of the NPD process helps you establish the technical feasibility of your idea before launching it into the market, saving you time, money, and resources.
-
Better meet the needs of your target audience
A validated product relies on learnings from key stakeholders and the target audience to ensure that it meets their needs. The NPD process validates your product at each step, helping you transform your idea into a viable, much-loved product.
-
Reduces technical debt
Due to its iterative development approach of creating MVPs as a new product, NPD reduces the amount of technical debt faced by the development team as the tradeoffs associated with quickly launching an MVP can be resolved in upcoming releases.
Best Practices that you must follow during New Product Development
A business that relies on best practices for NPD will ensure that it delivers highly successful products into the market. Here’s what you can do to ensure that you create a much-loved new product:
- Have a long-term product vision
- Do not begin development without an NPD process and effective validation frameworks in place.
- Get a cross-functional team in during the ideation process. Their inputs might help you build a better product.
- Support New Product Development with its required funding
- Have enough resources to complete product development in time
- Set realistic product development and launch timelines. No one likes a half-baked product or one that takes too long to get to the market.
Examples of Effective New Product Development
Apple
Apple is the poster boy of New Product Development. It develops its groundbreaking products using the Apple New Product Process—where teams answer the What, Who, Why, How, and When of the product in excruciating detail. It continuously tests and reviews its products even after moving to manufacture them to ensure that its customers get nothing but the best.
Google’s innovative products have revolutionized internet search, email, mobility, data, and analytics using a Design Sprint approach that helps them build iteratively better products. This approach uses a five-stage development process led by a sprint master. These stages include:
- Understand—teams brainstorm to gather insights that best define a problem the target audience faces.
- Sketch—each team member sketches their solution to the problem and then shares it with the team.
- Decide—teams vote for the best ideas using a decision matrix or risk/value proposition approach.
- Prototype—dev teams build prototypes of the proposed solutions to get real-time feedback and rapidly get insights about the proposed product and its viability.
- Validate—Teams showcase the product to end-users who use the product extensively. The teams use metrics to validate the product and further fine-tune the product development approach.
Final Thoughts
Without thinkers, inventors, and entrepreneurs, the world would be a dull and dreary place. These individuals transform groundbreaking ideas into products we love (or hate). New Product Development helps a business gain a significant competitive advantage and can help it monopolize the market. However, a world-class product development team is essential to ensure that you can do all this and more! At Volumetree, we understand the importance of innovation and being at the right place at the right time with the right product. Our engineering teams have spent years helping entrepreneurs ideate, validate and launch innovative, world-class products used by millions of individuals every day.
Got an idea that can change the world? Let us know. We can help.
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This teen became the youngest person to summit the world’s highest peaks. Now he wants others to follow in his footsteps
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Nima Rinji Sherpa’s ears are still tinged black from wind chill, an occupational hazard of climbing to heights where humans struggle to breathe, and where the weather can turn deadly in an instant.
This month, Nima became the youngest person to summit all 14 of the world’s highest peaks, but the 18-year-old Nepalese mountaineer is already getting ready for his next big feat.
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Speaking to CNN via video call from the Nepali capital Kathmandu last week, Nima said he’s taking a couple weeks’ rest before preparing to climb the world’s eighth-highest mountain, Manaslu, with Italian mountaineer Simone Moro – in winter, alpine-style.
“That means we’re climbing an 8,000-meter mountain in winter… There’s no fixed ropes for us, there’s no (supplemental) oxygen for us, there is no support for us. So, it’s like pure human endurance,” Nima said. “It has never been done in the history of mountaineering.”
After that, “I’ll take some rest,” Nima laughed.
On October 9, Nima reached the top of the 8,027-meter (26,335-foot) Shishapangma along with his partner Pasang Nurbu Sherpa. For Nima, it was the final of the “eight-thousanders,” the 14 peaks recognized by the International Climbing and Mountaineering Federation as standing more than 8,000 meters above sea level.
Describing the moment of summiting the final peak as “pure joy,” Nima said his motivation comes from his family, many of whom are renowned mountaineers.
His father, Tashi Lakpa Sherpa, has climbed Everest nine times, and at age 19 became the youngest person to summit without bottled oxygen. His uncle Mingma Sherpa became the first South Asian climber to summit the 14 peaks in 2011.
“My uncles and my father, they are way more successful than I would ever be because they came from a very small village. To even dream about being this successful, for them it was really hard,” Nima said. “I have the privilege that they didn’t have.”
Wow, I had never thought about it in that way before You have really opened my eyes to a new perspective Keep up the great work!
He served with the US Army in Iraq. Now he’s one of Asia’s top chefs and a Netflix ‘Culinary Class Wars’ judge
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From a warzone in Iraq to a Michelin-starred kitchen and a hit Netflix show, chef Sung Anh’s path to the top of Asia’s fine dining scene has been anything but ordinary.
“Just like I did in the US Army, where I volunteered to go to the war, wanting to do something different — I decided to come here to Korea to try something different,” says the Korean-American chef and judge on hit reality cooking show “Culinary Class Wars,” which has just been green-lit for a second season.
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Sung, 42, is the head chef and owner of South Korea’s only three-Michelin-starred restaurant, Mosu Seoul. In recent weeks, he has gained a new legion of fans as the meticulous and straight-talking judge on the new Netflix series. It’s this passion and unwavering drive to forge his own path that’s helped reshape fine dining in his birth home.
Born in Seoul, South Korea’s capital, Sung and his family emigrated to San Diego, California when he was 13.
“We were just a family from Korea, seeking the American Dream,” he says. “As an immigrant family, we didn’t really know English.”
As a teen growing up on the US West Coast, his mind couldn’t have been further from cooking.
“I went to school, got into college, but decided to join the US Army because that’s the only way I thought I could travel,” says the chef.
Over four years of service, he trained in bases across the country, before being deployed to his country of birth, South Korea and — following 9/11 — to the Middle East.
Tiny house with elaborate – and erotic – frescoes unearthed at Pompeii
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Archaeologists have uncovered a tiny house in Pompeii that is filled with elaborate – and sometimes erotic – frescoes, further revealing the ornate way in which Romans decorated their homes.
Situated in the central district of the ancient city, the house is smaller than normal and unusually lacks the open central courtyard – known as an atrium – that is typical of Roman architecture, the Archaeological Park of Pompeii, which oversees the site, said in a statement Thursday.
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This change could have occurred due to shifting trends in Roman – and particularly Pompeian – society, during the first century AD, archaeologists said.
Pompeii was destroyed by the eruption of Mount Vesuvius in AD 79 when its buildings and thousands of inhabitants were buried beneath layers of ash and pumice. This coating perfectly preserved the city for millennia, making it one of the most important archaeological sites in the world as it offers an unprecedented insight into Roman daily life.
This latest discovery spotlights the ornate decorations that rich Romans enjoyed in their homes – several frescoes depict mythical scenes and others are decorated with plant and animal motifs on a white background.
One small square painting set against a blue-painted wall depicts intercourse between a satyr and a nymph, while another shows Hippolytus, son of the mythical Greek king Theseus, and his stepmother Phaedra who fell in love with him before killing herself when he rejected her in disgust.
Scientists say skeletal remains found in castle well belong to figure from 800-year-old saga
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Researchers have connected the identity of skeletal remains found in a well at Norway’s Sverresborg castle to a passage in a centuries-old Norse text.
The 800-year-old Sverris saga, which follows the story of the real-life King Sverre Sigurdsson, includes the tossing of the body of a dead man — later known as “Well-man” — down a well during a military raid in central Norway in 1197.
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It’s likely, according to the text, that raiders lobbed the body into the well to poison the main water source for locals, but little else is said about the man or who he was in the saga.
Researchers initially uncovered the bones in the castle’s well in 1938, but they were only able to carry out a visual analysis at the time. Now, scientists have an array of analytical techniques at their disposal, including genetic sequencing and radiocarbon dating.
A new study on the remains, published Friday in the Cell Press journal iScience, reveals unprecedented insights into Well-man’s appearance based on in-depth research on samples of his teeth.
“This is the first time that a person described in these historical texts has actually been found,” said study coauthor Michael D. Martin, a professor in the department of natural history at the Norwegian University of Science and Technology’s University Museum in Trondheim, in a statement.
“There are a lot of these medieval and ancient remains all around Europe, and they’re increasingly being studied using genomic methods.”
The findings not only shed fresh light on what Well-man looked like but also who he was, with a surprising twist about how he ended up in a Norse saga.
This teen became the youngest person to summit the world’s highest peaks. Now he wants others to follow in his footsteps
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Nima Rinji Sherpa’s ears are still tinged black from wind chill, an occupational hazard of climbing to heights where humans struggle to breathe, and where the weather can turn deadly in an instant.
This month, Nima became the youngest person to summit all 14 of the world’s highest peaks, but the 18-year-old Nepalese mountaineer is already getting ready for his next big feat.
https://kra16f.cc
kra17 cc
Speaking to CNN via video call from the Nepali capital Kathmandu last week, Nima said he’s taking a couple weeks’ rest before preparing to climb the world’s eighth-highest mountain, Manaslu, with Italian mountaineer Simone Moro – in winter, alpine-style.
“That means we’re climbing an 8,000-meter mountain in winter… There’s no fixed ropes for us, there’s no (supplemental) oxygen for us, there is no support for us. So, it’s like pure human endurance,” Nima said. “It has never been done in the history of mountaineering.”
After that, “I’ll take some rest,” Nima laughed.
On October 9, Nima reached the top of the 8,027-meter (26,335-foot) Shishapangma along with his partner Pasang Nurbu Sherpa. For Nima, it was the final of the “eight-thousanders,” the 14 peaks recognized by the International Climbing and Mountaineering Federation as standing more than 8,000 meters above sea level.
Describing the moment of summiting the final peak as “pure joy,” Nima said his motivation comes from his family, many of whom are renowned mountaineers.
His father, Tashi Lakpa Sherpa, has climbed Everest nine times, and at age 19 became the youngest person to summit without bottled oxygen. His uncle Mingma Sherpa became the first South Asian climber to summit the 14 peaks in 2011.
“My uncles and my father, they are way more successful than I would ever be because they came from a very small village. To even dream about being this successful, for them it was really hard,” Nima said. “I have the privilege that they didn’t have.”
This teen became the youngest person to summit the world’s highest peaks. Now he wants others to follow in his footsteps
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Nima Rinji Sherpa’s ears are still tinged black from wind chill, an occupational hazard of climbing to heights where humans struggle to breathe, and where the weather can turn deadly in an instant.
This month, Nima became the youngest person to summit all 14 of the world’s highest peaks, but the 18-year-old Nepalese mountaineer is already getting ready for his next big feat.
https://kra16f.cc
kra17.cc
Speaking to CNN via video call from the Nepali capital Kathmandu last week, Nima said he’s taking a couple weeks’ rest before preparing to climb the world’s eighth-highest mountain, Manaslu, with Italian mountaineer Simone Moro – in winter, alpine-style.
“That means we’re climbing an 8,000-meter mountain in winter… There’s no fixed ropes for us, there’s no (supplemental) oxygen for us, there is no support for us. So, it’s like pure human endurance,” Nima said. “It has never been done in the history of mountaineering.”
After that, “I’ll take some rest,” Nima laughed.
On October 9, Nima reached the top of the 8,027-meter (26,335-foot) Shishapangma along with his partner Pasang Nurbu Sherpa. For Nima, it was the final of the “eight-thousanders,” the 14 peaks recognized by the International Climbing and Mountaineering Federation as standing more than 8,000 meters above sea level.
Describing the moment of summiting the final peak as “pure joy,” Nima said his motivation comes from his family, many of whom are renowned mountaineers.
His father, Tashi Lakpa Sherpa, has climbed Everest nine times, and at age 19 became the youngest person to summit without bottled oxygen. His uncle Mingma Sherpa became the first South Asian climber to summit the 14 peaks in 2011.
“My uncles and my father, they are way more successful than I would ever be because they came from a very small village. To even dream about being this successful, for them it was really hard,” Nima said. “I have the privilege that they didn’t have.”
Следственная группа по делу «Бест Вей»: следователи или оборотни в погонах?
Следственная группа по делу кооператива «Бест Вей» во главе со следователями ГСУ ГУ МВД по Санкт-Петербургу и Ленобласти майором юстиции Екатериной Сапетовой и подполковником юстиции Константином Иудичевым играет собственную партию либо для того, чтобы выслужиться перед непосредственным начальством, либо из-за прямой заинтересованности в уничтожении кооператива со стороны конкурентов и/или банков.
Следствие по делу кооператива «Бест Вей» вступило в активную фазу ровно год назад. За это время арестованы четверо технических сотрудников, и уже год они томятся в СИЗО, пятеро граждан объявлены в розыск.
Офис кооператива буквально разгромлен двумя обысками, документация изъята, и следствие запрещает ее копировать, счета и недвижимость арестованы. Под арестом — активы на более чем 15 млрд рублей, хотя ущерб для так называемых потерпевших, пул которых следователи год собирали под разными предлогами, не превышает 115 млн рублей. Это спустя почти полтора года с момента возбуждения уголовного дела, не считая периода длительного проведения оперативно-разыскных мероприятий. Гора родила мышь.
При этом значительная часть этих потерпевших, например, бывшие пайщики, которые внесли невозвратный вступительный взнос, но затем не смогли копить на квартиру и сами вышли из кооператива, а теперь по наущению следствия подали заявление о том, что кооператив им не вернул то, что и не должен был вернуть. Потерпевших 100 с лишним человек, притом что в кооперативе — более 19 тыс. пайщиков, то есть капля в море, да и эти 100 не имеют юридически обоснованных претензий к кооперативу. Среди представленных следствием потерпевших есть и конкуренты — бывшие пайщики, которые еще несколько лет назад вышли из «Бест Вей» и создали «альтернативный» кооператив «Вера».
Следователи обосновывают арест счетов тем, что «деньги могут украсть», хотя они же сами как минимум участвуют во вполне криминальном использовании чужих денег, уже год не давая пайщикам ни приобрести квартиру за счет средств, которые они скопили на счете в кооперативе, ни забрать деньги, при этом предоставляя возможность банкам. Следователи уже год дают возможность банкам пользоваться счетами почти на 4 млрд рублей, притом постоянно пополняющимися, так как большинство пайщиков продолжает вносить паевые и членские взносы.
Парадокс в том, что новая история обиженных дольщиков (в данном случае пайщиков) всероссийского масштаба возникла не из-за того, что у организации не оказалось средств для выполнения обязательств, а из-за того, что следственная группа лишила ее возможности пользования средствами и прямо блокирует выполнение обязательств перед пайщиками.
Адвокатам кооператива несколько раз удавалось добиться снятия арестов с активов кооператива, однако следователи и банки просто игнорируют решения судов. Потом, пользуясь высоким статусом следователей главка, заходят с новым ходатайством об аресте через кабинет судьи и без участия представителей кооператива, и активы снова арестовываются — до следующей успешной апелляции адвокатов, после которой в дело вступают банки, по договоренности со следствием блокирующие счета в рамках процедур комплаенс, игнорируя решения судов.
Должностное преступление
Действия следственной группы не могут квалифицироваться иначе, как должностное преступление, так как в них прослеживается заинтересованность в уничтожении кооператива. Фактически они сами организуют преступление, которое якобы расследуют, целенаправленно разрушают кооператив, а не спасают пайщиков, не нуждающихся в их спасении и 15 февраля проводящих всероссийскую акцию в защиту своего кооператива от следственной группы.
Адвокаты подавали в Следственный комитет заявление о преступлении, но оно было положено под сукно.
К службе не годны
Отдельная тема — вопиющая профнепригодность следственной группы. Иудичев в своих ответах на запросы ничтоже сумняшеся пишет, что Центральный банк признал кооператив финансовой пирамидой, хотя ЦБ, во-первых, не суд, чтобы делать такие «признания», во-вторых, такого признания просто не было: утверждение не соответствует действительности.
ЦБ внес кооператив в так называемый предупредительный список, являющийся инструментом информирования потребителей финансовых услуг об организациях, работа с которыми чревата для граждан рисками, и решение о включении в этот список состоялось после возбуждения уголовного дела, скорее всего, как раз на основе информации о его возбуждении.
Любимая тема следственной группы — якобы незаконность переименования кооператива из жилищного в потребительский: они не могут даже прочитать Жилищный кодекс, где черным по белому написано, что жилищный кооператив — один из видов жилищного. И подобных примеров некомпетентности и выдумок в деятельности следователей масса.
В итоге мы имеем шитое белыми нитками дело, наносящее колоссальный ущерб тысячам пайщиков кооператива, среди которых преобладают малообеспеченные люди.
Возникают вопросы: не пора ли министру Колокольцеву разобраться со своими сотрудниками, не пора ли главе Следкома Бастрыкину обратить внимание на должностные преступления в «соседнем» ведомстве?
Medical staff on the front line of the battle against mpox in eastern Democratic Republic of Congo have told the BBC they are desperate for vaccines to arrive so they can stem the rate of new infections.
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At a treatment centre in South Kivu province that the BBC visited in the epicentre of the outbreak, they say more patients are arriving every day – especially babies – and there is a shortage of essential equipment.
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Mpox – formerly known as monkeypox – is a highly contagious disease and has killed at least 635 people in DR Congo this year.
Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
“We’ve learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
“You saw how I touched the patients because that’s my job as a nurse. So, we’re asking the government to help us by first giving us the vaccines.”
The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature – below freezing – to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
“You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
“The only support we have already had is a little medicine for the patients and water. As far as other challenges are concerned, there’s still no staff motivation.”
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Look no further than the missions racing to unlock dark matter and the mysterious force known as dark energy, both so named precisely because science has yet to explain these phenomena.
Astronomers have never detected dark matter, but they believe it makes up about 85% of the total matter in the universe. Meanwhile, the existence of dark energy helps researchers explain why the universe is expanding — and why that expansion is speeding up.
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A prime example is the European Space Agency’s wide-angle Euclid telescope that launched in 2023 to investigate the riddles of dark energy and dark matter.
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These stunning 3D observations may help scientists see how dark matter warps light and curves space across galaxies.
Meanwhile, on a mountaintop in northern Chile, the US National Science Foundation and Stanford University researchers are preparing to power up the world’s largest digital camera inside the Vera C. Rubin Observatory.
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In the mountains of Uzbekistan, a research team used lasers strapped to a flying robot to uncover two cities buried and lost for centuries.
The anthropologists said they had mapped these forgotten medieval towns for the first time — located at a key crossroad of ancient silk trade routes — using a drone equipped with LiDAR, or light detection and ranging equipment.
When nature reclaims what’s left of once thriving civilizations, scientists are increasingly turning to remote sensing to peer through dense vegetation.
The images revealed two large settlements dotted with watchtowers, fortresses, complex buildings, plazas and pathways that tens of thousands of people may have called home.
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Hopper’s data shows that airfare to Europe from the United States during the period between October 20 and December 8 is averaging between $560 and $630 per ticket — down 9% from this time last year and 5% compared to the same timeframe in 2019.
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The man in his 30s drifted several kilometers in the open sea before he was pulled from the water by a recreational angler, local rescue authorities have said.
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The ambulance service in New South Wales state responded to reports that a seaman had been found at 6:20 p.m. Friday, a spokesperson said. They added that it came from Boatrowers Reserve, near Blacksmiths Beach south of the city of Newcastle.
“The patient, a man in his 30s, was conscious, breathing and alert when assessed by NSW Ambulance paramedics and treated for suspected hypothermia before he was transported to John Hunter Hospital in a serious but stable condition,” NSW Ambulance said in a statement on Friday.
NSW Ambulance paramedic Erin Laughton told CNN’s affiliate 9News that the man was about three-and-a-half kilometers out to sea “waving his arm around” and “bobbing around in the water,” when he was found.
“He was wearing a life jacket, he was conscious, he was able to communicate with us, he was very cold, he was hypothermic and exhausted – he was absolutely exhausted,” she added.
The Australian Maritime Safety Authority (AMSA) said local officials told them earlier in the day the sailor had reportedly gone overboard the previous evening, about 8 kilometers southeast of Newcastle.
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